Google - Think

Google Think is Google's customer and press event for Search. In Google's words 'everything starts with a search'. Search helps to build a clear picture of the consumer's journey to purchase. As Creative Director for Amplify I developed and sold in the concept of using string/tape as visual metaphor for how this clear picture is built up from all these individual strands/searches. I was also responsible for all the pre-event comms, the VIP giveaways and show/content direction.