About

I am a creative director specialising in film, digital and brand experiences.

To me, content is king. I love the challenge of developing creative ideas, turning them into engaging storytelling. My work spans a broad range of outputs, and has seen me deliver campaigns and TVCs, digital and virals, as well as immersive experiences, live events and product launches.

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I can wear many hats: creative strategy, ideas, concept development, and creative direction. I take the brief from strategy and concept development all the way through production to delivery, remaining true to the concept with high production values.

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I love nothing more than getting under the skin of a new client brief and coming up with a pitch winning idea that stands out from the crowd.

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In a past life, I set up the Moving Image team at brand experience agency Jack Morton, heading it up for over 12 years, whilst also leading the global Creative Council and sitting on the senior leadership team. Before that, I worked in broadcast journalism and have an academic background in economics and international relations.

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I've mentored upcoming talent at the inspiring School of Communication Arts, and during lockdown have been volunteering with the creative collective Glimpse (weglimpse.co) on two of their recent campaigns.

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I have two amazing kids, and am happiest on the football pitch although since Lockdown I have taken up Padel tennis.

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This webpage is a snapshot of my work - if you have potential projects you’d like to discuss or just want to get in touch, I’d love to hear from you.