In the days when NOKIA were still a major player in the mobile world, we helped them launch the N7 device. The brief was to create a viral film that doubled up as a launch/retail film. The launch was in the run up to the World Cup and NOKIA wanted to join the football conversation. We knew things tend to get shared more if you can stir up a debate about it, so we set about creating something that people would have an opinion about. It was only a one day shoot but it took a great deal of rehearsal time to get this one right.