The British Army

The army commissioned research that revealed soldiers were twice as likely as civilians to die in a road accident. Having survived a dangerous tour of duty, soldiers can sometimes be desensitised to risk, tragically losing their lives on the roads after they return home. The army had developed a hard hitting campaign to get soldiers to take the risk seriously and this was the second iteration. The film was played to soldiers in departure lounges on their return home and the brief was to develop a different way of emotionally affecting them to make them take the risks seriously. We developed the creative, scripted and produced the film on a very tight budget.