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Nespresso Talents

Nespresso wanted to connect to a younger audience and chose film and gastronomy as their two main means of reaching them. As sponsors of the Cannes Film Festival they had the idea of doing a film competition, we proposed (pitch film below) and developed the idea of making it a vertical film competition to suit mobile sharing of content. We designed the whole competition, commissioned 3 great short, vertical films (2 of which are below) to launch the competition at the Berlinale, assembled a great judging panel and announced the winners at the Cannes Film Festival. The competition has grown from strength to strength and I am still involved in creating the shortlist for the jury to review and decide on the winners.

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Agency: Jack Morton/All Of Us

Production: Userfarm

Media:  Zenith Media

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